Marketing may be defined as the efforts to identify, acquire and retain customers profitably.
The marketing management specialisation deals with the practical applications in marketing including marketing techniques, methods, and organizational management preparing professionals to engage in brand audits, development of marketing strategies, implementation planning, and evaluation and revision of projects or campaigns. With the paradigm shift to digital and online marketing, most businesses are investing in teams specializing in bringing traffic and customers to the company, which has made an MBA in marketing very desirable to both students and employers.
An MBA specialisation in marketing complements professionals in any field and gives them the skillsets to channel their energies and abilities to grow any business. The skillsets acquired can be in deployed in dozens of other career options, from consulting to entrepreneurial management.
Marketing has a place in nearly every sector of the business world, where a product or service wants to reach its target audience. Every industry has different requirements and the PSB MBA Marketing Programme is designed to meet the industry expectations.
Some of the most common career options in marketing include
An MBA degree in finance opens up a range of opportunities for professionals in the financial world. The knowledge of finance is an integral part of any business. To that end, students who opt to pursue an MBA in Finance from PSB will advance their skills both in the fields of finance as well as business that are essential for a successful career. The finance specialization equips trainees with an essential knowledgebase in corporate finance and financial markets - necessary for successful careers in corporate finance, security analysis and portfolio management, investment and commercial banking, and risk management. A solid foundation in finance contributes to effective decision-making across the major business functions and graduates equipped with a degree in finance have an unmatched advantage in the corporate world and it gives them accelerated opportunities to positions in general management, product/brand management, supply chain management, information technology management, management consulting, and entrepreneurship.
An MBA degree with a specialisation in finance is in great demand due to the growing need to design, build and sustain profitable projects and businesses. Trainees will learn to analyse company reports, forecast economic trends, maximize stock value, select investment portfolios, balance risk and profitability. They also learn how to apply the principles of financial risk management. Job opportunities abound in the private and public sectors. In addition, a professional armed with an MBA in finance will also be able to run their own business independently. With excellent on-campus training, live projects and guidance of experienced faculty members, PSB prepares it's trainees to face the challenges of the finance world and equips them with the confidence to succeed.
The various job profiles that await them are:
Human Resource Managers play a critical role in every organization, that of managing the efficient and effective functioning of the workforce. It is a complex and multi-faceted role that supports the senior leadership functions in managing employees of diverse backgrounds, ethnicities and demographics.
HR managers have to identify and create opportunities, attract, hire & train talented people, and work towards their professional development in line with the organization's missions while maintaining a healthy balance of work culture and employee relations. HR professionals are skilled in resolving conflicts and devising meaningful rewards and incentives to motivate the workforce. They also develop, manage and implement the organization's people policies. The ultimate goal of an HR manager is to increase the value of the human assets of the organization. Competent and effective HR managers are much sought after and a good, all-encompassing MBA in HRM, such as the one offered at PSB is of vital importance.
Human resources management is one of the most complex tasks in any organization and HR professionals have the unenviable task of playing multiple roles while trying to maintain employee satisfaction and deliver management objectives. With an MBA in HR, trainees can work in almost any sector and industry. PSB focuses on improving skills such as communication, supervision and planning. The trainees are also trained in negotiation, problem solving and multitasking that will come in handy in various positions, such as
Operations Management deals with the administration and management of products, goods, services and the entire process through which they get developed and delivered to their intended destinations. Operations is about managing the systems and processes that convert customer expectations into tangible and in-tangible outcomes, providing customer satisfaction. With the leaps and bounds of technology the processes and practices involved are evolving and the domain is being refined and updated. The role of an efficient and effective operations manager is vast, complex, multi-dimensional and of vital importance to any organization.
PSB has designed its operations specialization so that trainees get exposure to all the latest processes, systems and methodologies being used in organizations of all types. Ranging from manufacturing and services to bank and finance, the operations course is designed to meet the expectations of Industry in all sectors.
On completing the course, the students can be employed at various positions in different organizations as:
The Information Systems specialization provides a robust introduction to the key principles and practices of information systems management. The goal of this course is to train management students to develop and run the information systems in an organisation. The skills acquired in the program prepare students to design, execute, and oversee information systems within an organization to improve efficiency. After specialising in information systems, management graduates can drive strategic planning and implementation for organizations as well as collect and analyse data to address organizational challenges. There is a huge change in the organizational management of the last several decades. Recent years have seen game-changing conceptual shifts occurring in management and information technology is now at the heart of redefining what it means to work, to work well, to be productive, and to provide a valuable service.
Those with a problem-solving bend, will find themselves in a great position to excel at the heart of organizational innovation and change. Training in in-demand technology for organizations, leadership, general business, and management is of paramount importance and that is what the PSB MBA offers.
Some of the most common positions available to those with an information systems MBA include the following: